About Us


On behalf of the entire Porter and Formula families, I want to thank you for considering Formula Boats as a possibility for your boating enjoyment. Formulas corporate mission is to provide the ultimate fun and safe boating experience, bringing family and friends closer together. Vic Porter started building boats in Decatur IN, in 1958 just down the street from where our current Formula manufacturing facility is today. Although Don Aronow founded Formula in 1962, the rich legacy and deep history of the Formula brand has now surpassed over 50 years and the Porter family has solely owned and presided over building this quality line of boats since 1973… and turning heads ever since. In fact, we now have a third generation of the Porter family working in the business so that it will continue to grow well into the future.

Formula Boats Northeast

The entire Porter and Formula family continues to enhance the legacy of our Formula brand by introducing our Formula Boats Northeast Sales network of Showroom Galleries. Formula Boats Northeast Showroom Galleries are Formula’s authorized network of Factory Showroom’s located throughout the Northeast and Mid-Atlantic United States. The Formula Boats Northeast Showroom Galleries combine the strengths of the local Dealer(s) and Dealer Service Facilities with Formula’s factory directed commitment to deliver you a unique purchase experience. The Formula Boats Northeast business model affords boaters the opportunity to enjoy the benefits of Formula boat ownership today and into the future at an excellent and unprecedented cost of ownership value. This fresh new way forward allows Formula to take your trade and deliver you our high quality Formula brand boat with an industry leading Five Year Formula Guard Warranty, all supported by our geographically extensive Authorized Formula Dealer Service Network and at the season’s best factory directed pricing.

Formula Directed

Formula and Formula Boats Northeast directly oversees all aspects of the transaction from assisting with option selection, color or custom color selections via Formula Flex or assuring you the season’s best pricing and trade values and of course assisting in coordinating your local delivery. Combine our season’s best pricing and trade values with Formula Guard five-year warranty add in historically low finance rates and it all contributes to a lower cost of ownership. Many customers are surprised to find new Formula Boats an affordable alternative to late model pre-owned or lesser quality and lesser priced boat brands after our no obligation Formula Boats Northeast sales quote.

Formula Flex

Our Formula Flex program gives you the opportunity to personalize graphics, upholstery and electronics. We have many color and graphic choices allowing for almost endless possibilities. Formula Flex also allows you to mix and match upholstery base, accent and piping colors to your individual preference for a completely one-of-a-kind look. Formula does not stop there. Offerings in the cabin are also interchangeable. With a wide range of cabin materials and surfaces, any cabin can be smartly personalized, from bedspread, pillow and drapery fabrics to cabinetry and Corian® offerings for a completely one-of-a-kind, custom colored boat that will be the focus of attention wherever she goes.

Formula Financing

Formula Boats Northeast has collaborated with Offshore Financial to bring you the best financing rates and plans possible. Offshore Financial will directly assist you in delivering the Formula boat of your dreams. With today's historic low rates, owning a new Formula has never been more affordable. Offshore Financials relationship with a variety of lenders enables them great flexibility to find a loan that fits your needs. Offshore Financial always make the process simple and easy! Please (click here) or on financing tab for more detailed information and to apply now for a Formula boat loan.

Formula Guard/Vessel Vanguard

 Formula Guard is Formula’s industry leading five-year warranty and product support network. Formula Guard provides Formula boat owners with peace of mind by incorporating a five-year comprehensive component product warranties (including propulsion and drive train) with a vast network of Formula Authorized Service Centers, factory-based technical support via Formula’s Technical Assistance Group (TAG) and Vessel Vanguard a cloud-based maintenance management system standard on every new Formula. Please click on Formula Guard tab for more detailed description of our five-year coverage.

Formula Direct Service Factory Support 24/7/365

Formula's Technical Assistance Group, or TAG, provides boat owners with a conduit to the Formula factory for technical assistance, warranty and parts information.  Formula Technical Assistance works directly with our Formula Boats Northeast service partners and our 125 plus Formula Authorized Service Centers to quickly assist and resolve any challenge that may present. Whether you are a current owner seeking direction on a warranty issue, or a potential buyer looking for information to help you decide on a new boat, this team of friendly, knowledgeable professionals is available Monday thru Friday, 8 am to 4:30 at 260-724-1412 or at  After Hours Care 24/7/365 through our after our product support service can provide assistance with whatever your need may be.  Call (260) 724-1412.

From the Formula family

From our Formula family to yours, thank you again for considering Formula. Formula invites you to visit one our Formula Boats Northeast Showroom Galleries in Connecticut, New York, New Jersey or Maryland or visit us to learn more about Formula Boats the Formula Difference or our rich history on how Formula constructs our fine line of boats. Explore the seemingly endless semi-custom graphic and decor choices/combinations (Formula-Flex)  when building the boat of your dreams. We look forward to assisting you throughout your purchase and to building a new Formula for you and your family that will produce lifelong memories on the water. If you are thinking about a new boat, contact us today (click here) for a no obligation sales quote. With unprecedented low cost of ownership, the time to buy is now!  Visit our contact us page to call, email or stop in at one of our Formula Boats Northeast Showroom Galleries and let us help you choose your new Formula. The Legacy Lives on!